When it comes to Japanese rice, there's no place quite like Niigata. This stunning town has been crowned the rice capital of Japan, with the Ministry of Agriculture, Forestry and Fisheries of Japan (MAAF) reporting the highest rice production statistics in 2018. And when it comes to the very best of the best, you can't go wrong with Koshihikari rice. This variety is renowned for its sweetness, softness and chewiness, with grains that are full and sticky - perfect for sushi, onigiri or bento. When you choose Niigata's Koshihikari rice, you're getting the finest quality rice Japan has to offer.